Products and brands management

La gestion des produits et des marques

Laure Ambroise and Fanny Magnoni ()
Additional contact information
Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021
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Published in in JM Ferrandi et MC Lichtlé. Marketing, 2nd édition, Dunod, pp.144-179, 2021, ⟨10.3917/dunod.ferra.2021.01⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04911056

DOI: 10.3917/dunod.ferra.2021.01

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