When and where to prompt for an online promotion code to avoid cart abandonment

Fanny Reniou (), Ziad Malas (), Thierry Delecolle and Pierre Desmet ()
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Fanny Reniou: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Ziad Malas: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Date: 2011-07-19
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Published in Academy of Marketing Science World Marketing Congress, Jul 2011, Reims, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04911698

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