Value co-creation: evolution or revolution?

Ismail Benslimane (), Sanae Benjelloun (), Sifouh Nabil and Asserraji Rym
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Ismail Benslimane: ERMOT - Laboratoire "Etudes et recherches en Management des Organisations et des Territoires" [Fez] - USMBA - Université Sidi Mohamed Ben Abdellah
Sanae Benjelloun: ERMOT - Laboratoire "Etudes et recherches en Management des Organisations et des Territoires" [Fez] - USMBA - Université Sidi Mohamed Ben Abdellah

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Abstract: This paper aims to explore the evolution of the concept of value co-creation, particularly from a historical perspective, to address the fundamental question: Is value co-creation an incremental evolution or a disruptive revolution within the field of management literature? To achieve this, the initial section of this study summarizes scientific literature related to the concept of value, taking into account both philosophical and economic viewpoints, while also tracing their impact on the concept of value creation from a managerial perspective. Subsequently, this article elucidates the limitations of the traditional approach to value creation, which is based on three distinct perspectives: endogenous, exogenous, and their combination. This naturally leads to an exploration of the reasons behind the shift from the concept of value creation to that of value co-creation. Finally, the paper outlines the fundamental principles of this emerging paradigm.

Keywords: value; value creation; value co-creation; evolution; revolution (search for similar items in EconPapers)
Date: 2024-05-14
Note: View the original document on HAL open archive server: https://hal.science/hal-04912324v1
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Published in African Scientific Journal, In press, 3 (23), https://www.afrsj.com/index.php/AfricanScientificJournal/article/view/734. ⟨10.5281/zenodo.11192055⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04912324

DOI: 10.5281/zenodo.11192055

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