Empowering women facing gender-based violence amid COVID-19 through media campaigns

Fotini Christia, Horacio Larreguy (), Elizabeth Parker-Magyar and Manuel Quintero
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Fotini Christia: Unknown
Horacio Larreguy: IAST - Institute for Advanced Study in Toulouse
Elizabeth Parker-Magyar: Unknown
Manuel Quintero: Unknown

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Abstract: COVID-19 heightened women's exposure to gender-based and intimate partner violence, especially in low-income and middle-income countries. We tested whether edutainment interventions shown to successfully combat gender-based and intimate partner violence when delivered in person can be effectively delivered using social (WhatsApp and Facebook) and traditional (TV) media. To do so, we randomized the mode of implementation of an intervention conducted by an Egyptian women's rights organization seeking to support women amid COVID-19 social distancing. We found WhatsApp to be more effective in delivering the intervention than Facebook but no credible evidence of differences across outcomes between social media and TV dissemination. Our findings show little credible evidence that these campaigns affected women's attitudes towards gender or marital equality or on the justifiability of violence. However, the campaign did increase women's knowledge, hypothetical use and reported use of available resources.

Keywords: Economics; Politics and international relations (search for similar items in EconPapers)
Date: 2023-10
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Published in Nature Human Behaviour, 2023, Vol. 7, pp.1740-1752. ⟨10.1038/s41562-023-01665-y⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04922832

DOI: 10.1038/s41562-023-01665-y

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