Don du sang: comprendre la logique des donneurs et la valeur du don pour encourager le recrutement et la fidélisation des donneurs

Emmanuel Boch and Jean-Luc Giannelloni ()
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2019
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Published in Décisions Marketing, 2019, 96.0, pp.35-51. ⟨10.7193/DM.096.35.51⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04924057

DOI: 10.7193/DM.096.35.51

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