Dix propositions pour un marketing durable

Eric Julienne ()
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Eric Julienne: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne

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Date: 2025-02-20
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Published in Philippe Jacquinot; Anne Janand; Karim Saïd. Management durable : des raisons d'espérer ? Regards croisés de chercheurs en sciences de gestion de l’Université Paris-Saclay, Éditions EMS, Management & société, pp.193-214, 2025, Questions de société, 978-2-38630-098-1

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