Strategic analysis of telecommunications companies: The case of Orange Côte d'Ivoire (OCI)

L'analyse stratégique des entreprises de télécommunication: Cas de Orange Côte d'Ivoire (OCI)

Ahmed Bangali Kourouma
Additional contact information
Ahmed Bangali Kourouma: UFHB - Université Félix Houphouët-Boigny [Abidjan, Côte d'Ivoire]

Post-Print from HAL

Abstract: This research makes a strategic diagnosis of the Orange Côte d'Ivoire company in a dynamic and uncertain context. To do this, it follows a qualitative mode of investigation. A total of thirteen members of the company were interviewed. The results show that Orange Côte d'Ivoire's competitive advantages include its powerful brand, its rich history, the quality of its resource management and its ownership of strategic resources. However, while it is true that the company has internal strengths, it also has weaknesses, and must find solutions to address these. In addition, the external environment presents both opportunities and threats to which the company must seek to adapt. The results also show that the sources of competitive advantage are interrelated. This is also the case for internal strengths and weaknesses, and external threats and opportunities. The interest of this work lies in the fact that it is part of action research and makes a contribution to knowledge on strategic management, with a particular focus on the telephony sector in a sub-Saharan context. Finally, it makes a managerial contribution to the strategic performance of companies in this sector through the concrete solutions it proposes.

Keywords: Diagnosis strategy competitive advantages internal environment external environment; Diagnosis; strategy; competitive advantages; internal environment; external environment (search for similar items in EconPapers)
Date: 2025-02-04
Note: View the original document on HAL open archive server: https://hal.science/hal-04931699v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in African Scientific Journal, 2025, ⟨10.5281/zenodo.14801347⟩

Downloads: (external link)
https://hal.science/hal-04931699v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04931699

DOI: 10.5281/zenodo.14801347

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().