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The exploration the Role of the Metaverse in Shaping Consumers' attitudes and Expectations of Brands: implications for Marketers'

Samy Belaïd () and K. Mmethlouthi
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Samy Belaïd: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2023-05-15
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Published in AIRSI 2023 The Metaverse Conference, May 2023, Saragosse, Spain

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