The exploration the Role of the Metaverse in Shaping Consumers' attitudes and Expectations of Brands: implications for Marketers'
Samy Belaïd () and
K. Mmethlouthi
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Samy Belaïd: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
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Date: 2023-05-15
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Published in AIRSI 2023 The Metaverse Conference, May 2023, Saragosse, Spain
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04938509
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