Disclosure Effects in Influencer Marketing: Implications for Courts, Regulators, and Marketers

Stefan J. Hock (), Gerlinde Berger-Walliser and B. Walliser ()
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Stefan J. Hock: UCONN - University of Connecticut
Gerlinde Berger-Walliser: UCONN - University of Connecticut
B. Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2024
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Published in Northwestern Journal of International Law and Business, 2024, 44 (2), pp.207-247

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