Importer’s involvement in new product development: a focus on motivational antecedents

Oksana Kantaruk Pierre (oksana.pierre@univ-lorraine.fr), Raluca Descotes and B. Walliser (bjorn.walliser@univ-lorraine.fr)
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Oksana Kantaruk Pierre: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Raluca Descotes: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
B. Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2024-05-13
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Published in 14ème Conférence d'Atlas-AFMI, Université Cadi AYYAD; HEM Research Center, May 2024, Marrakech, Morocco

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