The management of sport sponsorship portfolios by Swiss luxury watch brands

B. Walliser () and Alice Ronchetti
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B. Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2022-01-20
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Published in 21st International Marketing Trends Conference, La Sapienza - Università di Roma; LUMSA, Jan 2022, Roma, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04952615

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