The Impact Of Content Marketing Strategy On Sales: Case Study On The Launch Of An Oriental Restaurant In Algeria

Fadia Chahinez Bezzaoucha () and Danielle Lecointre-Erickson ()
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Fadia Chahinez Bezzaoucha: Université d'Oran 2 Mohamed Ben Ahmed [Oran]
Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, UA - Université d'Angers

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Keywords: content strategy; copywriting; emojis; restaurant marketing (search for similar items in EconPapers)
Date: 2025-03-20
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Published in Marketing Management Association Spring Conference, Mar 2025, En ligne, United States

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