L’appropriation par les marques de symboles sous-culturels: telle est la voie ?

Marine Boyaval (), M. Garnier, O. Nicolas, A. Tiercelin and Arnaud Delannoy ()
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Marine Boyaval: Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Arnaud Delannoy: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2023-05-10
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Published in 39ème congrès international de l'afm : Responsabilité(s) et pratiques du marketing, Association française du marketing, May 2023, Vannes, France

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