Taking Society Seriously in Corporate Philanthropy Research

Arthur Gautier () and Marian Eabrasu ()
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Arthur Gautier: ESSEC Business School
Marian Eabrasu: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Building upon a systematic, integrative review of corporate philanthropy (CP) research (354 articles), our analysis reveals the ubiquity of the "business case" for CP in the literature: understanding the antecedents of corporate executives' decisions to practice CP and measuring its outcomes on firms' financial performance and stakeholder relations. In contrast, we identify an emerging perspective, the "society case," which focuses on how CP affects recipients—nonprofit organizations (NPOs) in particular and society more broadly. We underline the limitations of the "business case" and argue that it matters to study the "society case." To uphold this argument, we distinguish different types of CP outcomes and explain how they can be assessed. We also show how focusing on outcomes should add more ethical and political conversations to CP research agendas.

Date: 2023-08-04
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Published in 83rd Annual Meeting of the Academy of Management (AOM 2023): Putting the worker front and center, Academy of Management, Aug 2023, Boston (MA), United States. ⟨10.5465/AMPROC.2023.11614abstract⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04955776

DOI: 10.5465/AMPROC.2023.11614abstract

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