Innovative Financing Solutions: A Transformative Driver for Financial Performance of Businesses in Morocco

Les Nouvelles Voies de Financement Novatrices: Vecteur de Changement Transformateur vers la Performance Financière des Entreprises au Maroc

Nohayla Badrane () and Zineb Bamousse
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Nohayla Badrane: ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT
Zineb Bamousse: Ecole nationale de commerce et de gestion settat

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Abstract: In a rapidly evolving landscape marked by continuous change and complex challenges, effective cash management stands as a cornerstone for ensuring business sustainability and driving performance. To address these pressing demands, cash managersare increasingly turning to innovative financing solutions such as venture capital, green finance, crowdfunding, advanced services from Pan-African banks, and blockchain technology. These cutting-edge tools are pivotal in bolstering resilience against market volatility, ecological transitions, and the accelerating pace of technological change. The present article aims to examine how such innovative financial approaches can serve as strategic drivers, enabling businesses to transform challenges into opportunities. The analysis underscores that rethinking cash management through innovation is a critical pathway toboost the performance of Moroccan companies. Therefore, embracing these forward-thinking strategies unlocks new avenues for development empowering them to adapt with agility amidst the uncertainties of a shifting environment.

Keywords: Innovative cash management; Financial performance; Sustainability; Innovative financing instruments; Resilience; Gestion de trésorerie innovante; Performance financière; Pérennité; Instruments de financement innovants; résilience (search for similar items in EconPapers)
Date: 2025-02-14
New Economics Papers: this item is included in nep-ara and nep-pay
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Published in Revue Française d'Economie et de Gestion , 2025, 6 (2), pp.176-200

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