Enjeux du baromètre e-tourisme pour l’excellence en marketing touristique

Arnaud Maes and Sarah Mussol ()
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Arnaud Maes: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Sarah Mussol: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2019
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Published in Systèmes connectés, données et économie numérique dans l’espace francophone, l'Harmattan, 2019

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