Voices in the digital crowd: a discursive analysis of Airbnb boycott

Salar Kuhzady, Abolfazl Siyamiyan Gorji, Reza Rezvani Parkand, Tan Vo-Thanh () and Mustafeed Zaman
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Salar Kuhzady: UOK - University of Kurdistan [Sanandaj - Iran]
Abolfazl Siyamiyan Gorji: Universidad de Málaga [Málaga] = University of Málaga [Málaga]
Reza Rezvani Parkand: ACECR Institute for Tourism Research
Tan Vo-Thanh: CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School, Excelia Group | La Rochelle Business School
Mustafeed Zaman: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: The ascent of online platforms has ushered in a democratization of information dissemination and has facilitated the formation of public opinion across various societal matters, including boycotts. By employing a qualitative analysis of narratives found within Reddit conversations related to the Airbnb boycott, this study explores the diverse dimensions of public sentiment and opinion formation within discussions about boycotting Airbnb on Reddit. The analysis has revealed a range of themes within these conversations. These themes include concerns about housing affordability, the commercialization of residential areas, negative effects on local businesses, issues related to discrimination, environmental considerations, gentrification, and criticisms of Airbnb's business practices, service fees, safety measures, and regulatory matters. Overall, this research contributes to our theoretical understanding of digital activism in the realm of tourism, highlighting its implications for broader societal contexts. It also offers practical insights for businesses operating within the sharing economy, helping them engage with politically conscious consumers and address the ethical implications of their operations.

Keywords: Tourism boycott; Digital activism; Sharing economy; Airbnb; Critical discourse analysis; Reddit (search for similar items in EconPapers)
Date: 2024-08-13
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Published in Tourism Recreation Research, 2024, pp.1-16. ⟨10.1080/02508281.2024.2383821⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04972135

DOI: 10.1080/02508281.2024.2383821

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