Pratiques de Communication Persuasive et Adoption des Technologies E-Santé: Une étude exploratoire

Nora Bezaz () and Ameni Ben Jebril ()
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Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Ameni Ben Jebril: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2025-02-07
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Published in 1ère Journée de Recherche en Gestion sur les Changements Comportementaux, Institut du Marketing Social, Feb 2025, Paris, France

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