Économie et politique rurale: le couple "produit/territoire"

Anne Rollet ()
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Anne Rollet: AMU - Aix Marseille Université, CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: The product/territory pair seeks to understand the articulation between the global, national or local value chain and the inter-organizational strategies of the producers of the territory. This strategic approach focuses on product flows and service flows, that is to say: - on the one hand, the elements of differentiation and organization of an offer linked to a specific territory and to the balance between entrepreneurial strategy and collective strategy, - on the other hand, the expectations of the different stakeholders along the value chain. The aim here is to instruct the product/territory pair in its role in promoting differentiation. Different types of couplings are mentioned: epicureans, locavores and fair trade. The sheet concludes with a design that combines "research - teaching - action sustainable development objectives" to better understand the needs of stakeholders in the emergence and growth of responsible innovations.

Keywords: produits agricoles; stratégie inter-organisationnelle; territoire; chaîne de valeur (search for similar items in EconPapers)
Date: 2024-09
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-04974307v1
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Published in Encyclopédie de l'Académie d'Agriculture de France, 2024

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