The Dynamics between Counterfeit Anti-Measures and Elements of Resilience: an Empirical Study

Moacir Godinho Filho, Igor Gallo, Andrea Silva and Flavia Lima
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Moacir Godinho Filho: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, UFSCar - Federal University of São Carlos
Andrea Silva: Universidad Austral de Chile

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Abstract: The literature on counterfeit is fragmented, and some authors proposed that resilience could provide the elements to combat counterfeit, although no research was found to explore their relationship empirically. Our research explores the relationship between supply chain resilience (SCR) and counterfeit anti-measures in medicine supply chains. This paper carried out multiple case studies involving wholesalers, distributors, hospitals, and a government agency. Our research proposes a framework and two propositions to guide managers and scholars on how elements of resilience and counterfeit anti-measures interact to improve the medicine supply chain's resilience regarding counterfeit. This research showed that information sharing and collaboration are the two starting points of counterfeit resilience, and companies should focus their actions on consumers, organisations, and supply chains. This paper contributed by: 1) presenting which counterfeit anti measures enable such resilience; 2) showing where companies should focus their efforts to reduce the counterfeit threat.

Keywords: Medicine supply chain; Resilience; Counterfeit anti-measures (search for similar items in EconPapers)
Date: 2025
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Published in International Journal of Productivity and Quality Management, inPress, ⟨10.1504/IJPQM.2023.10060667⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04979995

DOI: 10.1504/IJPQM.2023.10060667

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