Servitization and firm performance: a p -curve analysis

Hengky Latan, Ana Beatriz Lopes de Sousa Jabbour, Charbel Jose Chiappetta Jabbour, Murad Ali and Moacir Godinho Filho
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Hengky Latan: FTD Institute
Ana Beatriz Lopes de Sousa Jabbour: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Charbel Jose Chiappetta Jabbour: NEOMA - Neoma Business School
Murad Ali: Northumbria University [Newcastle]
Moacir Godinho Filho: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, UFSCar - Federal University of São Carlos

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Abstract: Purpose Motivated by the ongoing debate around transparency in empirical research and the reproducibility of scientific discoveries, this study aims to quantify the presence or absence of evidential value in published findings within the field of servitization research. Specifically, it evaluated whether the findings of published articles on the relationship between servitization and firm performance were free from p -hacking and selective reporting practices. Design/methodology/approach A total of 76 studied on this relationship were synthesized. For the main p -curve analysis, only one significant p -value was extracted from each article, ensuring compliance with the requirements of the p -curve method. Specifically, the analyzed p -values were independent of one another and exhibited a uniform distribution. Findings Both the main p -curve analysis results and robustness tests support the conclusion that this branch of the literature does have evidential value based on the published findings. Furthermore, approximately 60 studies included in the main p -curve analysis reported a significance level of p < 0.025 regarding the relationship between servitization and firm performance. Originality/value This research contributes to the ongoing debate on transparency in servitization research and advances the current understanding of the relationship between servitization and firm performance.

Keywords: Firm performance; Servitization; P-curve analysis; P-hacking (search for similar items in EconPapers)
Date: 2024-12-12
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Published in Journal of Business and Industrial Marketing, 2024, 40 (1), pp.156-172. ⟨10.1108/JBIM-07-2023-0392⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04981211

DOI: 10.1108/JBIM-07-2023-0392

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