“Mars and Venus” in femvertising ? Gender influence on the perception of women's empowerment in advertising

Oula Bayarassou, Imene Becheur, Haithem Guizani () and Hajer Bachouche
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Oula Bayarassou: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Imene Becheur: Qatar University
Haithem Guizani: IEPG - Sciences Po Grenoble-UGA - Institut d'études politiques de Grenoble - UGA - Université Grenoble Alpes
Hajer Bachouche: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2024-06-25
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Published in 25th World Marketing Congress, Academy of marketing science, Jun 2024, Bel Ombre, Mauritius

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