La visite d’un musée/d’une exposition de marque de luxe: un impact ambigu sur la relation marque-consommateur

Damien Chaney () and Elodie de Boissieu ()
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Damien Chaney: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Elodie de Boissieu: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2024-06-05
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Published in 40e congrès international de l'AFM, Association Française du Marketing, Jun 2024, Paris, France

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