The building blocks of a cloud strategy: evidence from three SaaS providers

Lazaros Goutas (), Juliana Sutanto and Hassan Aldarbesti
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Lazaros Goutas: Loughborough University, IMD Business School
Juliana Sutanto: Lancaster University
Hassan Aldarbesti: D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich]

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Abstract: Before looking to enter a cloud-based market, weigh industry characteristics and one's own stock of design capital.

Date: 2016-01
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Published in Communications of the ACM, 2016, 59 (1), pp.90-97. ⟨10.1145/2756545⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05008011

DOI: 10.1145/2756545

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