Strategic destination branding in Hawaii

Stratégie de marque de la destination Hawai’i

Jérémy Lemarié ()
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Jérémy Lemarié: PSMS - Performance, Santé, Métrologie, Société - EA 7507 - URCA - Université de Reims Champagne-Ardenne

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Keywords: Marketing; Brand; Hawai‘i; Hula; Surf (search for similar items in EconPapers)
Date: 2024-12-31
Note: View the original document on HAL open archive server: https://hal.science/hal-05009742v1
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Published in Teoros. Revue de recherche en tourisme, 2024, 43 (2), https://journals.openedition.org/teoros/12763

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