Vendeur et consommateur versus IA ? investigation des facteurs de promotion et de prévention des nouvelles formes de collaboration dans le contexte d’un point de vente physique

Sandrine Heitz-Spahn (), Madiha Bendjaballah () and Eleonora Pantano
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Madiha Bendjaballah: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Eleonora Pantano: University of Bristol [Bristol]

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Date: 2024-06-05
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Published in 40ème Congrès de l’Association Française de Marketing, Jun 2024, Paris, France

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