Regards croisés sur un dispositif de dynamisation du commerce de centre-ville: Une étude exploratoire des places de marché en ligne

Madiha Bendjaballah (), Lydie Belaud (), Sandrine Heitz-Spahn () and Béatrice Siadou-Martin ()
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Madiha Bendjaballah: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Lydie Belaud: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Béatrice Siadou-Martin: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: This research looks at local marketplaces, set up with the support of local authorities, which have flourished in France, particularly in response to the consequences of the Covid-19 pandemic and to the challenges of the economy digitalization. Understanding the factors behind the success and failure of these tools raises questions about their ability to shape the future of town centre retailing. This research is based on a variety of data: press articles reporting on different experiences, semi-directive interviews with town-center managers and consumer opinions. The triangulation of this data highlights strategic and operational issues. Finally, the contributions, limitations and avenues for research are detailed.

Keywords: Commerce; local marketplaces; digitalization; town-centers; place de marché locale; digitalisation; centre-ville (search for similar items in EconPapers)
Date: 2024-03-29
Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05011865v1
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Published in 10ème Journée du Marketing du Grand Est, Mar 2024, Strasbourg, France

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