Rappel produits: impacts sur le rupture du contrat psychologique et la desorientation du consommateur dans le secteur alimentaire

Tony de Vassoigne () and Paweł Sobociński ()
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Tony de Vassoigne: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Paweł Sobociński: TalTech - Tallinn University of Technology

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Date: 2024-01-18
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Published in 23th International Marketing Trends Conference, Jan 2024, Venise, Italie

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