Qui sont les "showroomers" et les "webroomers" ?: une approche par la théorie du focus régulateur

Sandrine Heitz-Spahn () and Hélène Yildiz ()
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2015-05
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Published in 31ème Congrès de l'Association Française de Marketing, May 2015, Marrakech, Morocco

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