Warm Her, competent Him: does gender shape user’s trust, value and perceptions of communality and agency during real-time interactions with well-being chatbots

Elle est chaleureuse, il est compétent: le genre façonne-t-il la confiance, la valeur, la communalité et l’agentivité perçues par les utilisateurs de chatbots de bien-être lors d’interactions réelles ?

Agnès Helme-Guizon (), Jade Broyer, Soffien Bataoui () and Mohammed Hakimi ()
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes
Jade Broyer: Enov
Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes
Mohammed Hakimi: University of Prince Mugrin

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Abstract: In total, 474 participants interacted randomly with a gendered male or female chatbot. The results show that the chatbot's gender has no effect on agency or communality but that the latter has a significant positive effect on trust and perceived value, which in turn influences attitudes and intention to use the chatbot.

Keywords: chatbot; well-being; agency; communality; trust; real-time interaction; bien-être; agentivité; communalité; confiance (search for similar items in EconPapers)
Date: 2025-05-14
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Published in 41ème Congrès de l'Association Française du Marketing, May 2025, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05018772

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