Privacy and platform governance: the case of apps for young children

Grazia Cecere (), Vincent Lefrere (), Fabrice Le Guel (), Catherine Tucker () and Pay-Ling Yin
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Grazia Cecere: IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Vincent Lefrere: IMT-BS - DEFI - Département Data analytics, Économie et Finances - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Fabrice Le Guel: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
Catherine Tucker: MIT - Massachusetts Institute of Technology
Pay-Ling Yin: Amazon

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Abstract: This article analyzes global platform governance regulating apps distributed to children. We focus on the determinants influencing app developers to opt in to Google's "Designed for Families" program aimed at promoting children's privacy. This program requires compliance with U.S. privacy regulations related to children. We empirically analyze the special subset of children's apps. Our results indicate that a lower level of data collection is likely to increase the likelihood of a developer to opt in to the program. Apps inside the program tend to show better performance in terms of user engagement while having a greater propensity to adopt freemium business models. In terms of policy implications, consumer protections may be more effectively enhanced by influencing global digital platform governance toward children rather than altering the regulatory regime within a single country.

Date: 2025
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Published in Academy of Management Perspectives, inPress, ja, ⟨10.5465/amp.2023.0435⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05019120

DOI: 10.5465/amp.2023.0435

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