Consumer Information and the Cybernetic Control of Markets: A Model Explored in the Beauty Market

Hannah Bensussan
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Hannah Bensussan: Université Sorbonne Paris Nord

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Abstract: The unprecedented access to consumer information through digital technologies seems to have had two unrelated consequences on markets for final goods. It has been used to enhance product innovation and accelerate commodity circulation. Building on a multi- disciplinary literature on these phenomena, from marketing and management to industrial economics, this article proposes to model them as "feedback processes" that complement one another to allow markets to expand and profit to be accumulated. We explore this hypothesis in a qualitative study of the beauty market, which shows the tight relationship between devices operationalizing innovation and circulation.

Keywords: digital capitalism; market coordination; surveillance; co-creation (search for similar items in EconPapers)
Date: 2025-02-27
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Published in Journal of Economic Issues, 2025, 59 (1), pp.140-165. ⟨10.1080/00213624.2025.2455653⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05026594

DOI: 10.1080/00213624.2025.2455653

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