External Evaluations under Quality Uncertainty: the Market for Wine Ratings

Magalie Dubois, Jean-Marie Cardebat and Nikolaos Georgantzis
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Magalie Dubois: CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Jean-Marie Cardebat: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics, BSE - Bordeaux sciences économiques - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Nikolaos Georgantzis: CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Abstract: The parallel development of scientific knowledge and technical practices over the last five decades has had a significant impact on sensory wine quality definition and evaluation. We conduct an integrative review of the literature on wine quality evaluation to determine the role of experts in the wine market, considering the recent changes. Following the updated methodology of integrative review proposed by Whittemore & Knafl (2005), we conceptually structure the topic of quality evaluation and valuation in the wine market while critically analyzing the literature. The existence of a market for experts and aggregated peer evaluations is not fully explained by the profitability of the actors involved: wine media and online review aggregators. The residual value necessary for the subsistence of this market seems to be contributed by the wine industry. The present research demonstrates that professional wine evaluation does not meet the demand for quality evaluation and judgment delegation apart from fine wines. Subsequently, with the fall of the search cost for price, information, and expertise, we are witnessing a digital switch toward informal influence. This is to our knowledge the first integrative review spanning the emergence and development of the industry of information and specialized valuation in the major wine markets.

Keywords: Information Asymmetry; Wine Ratings; Quality evaluation; Prescription; Digital transformation; Online Review Aggregators; Prosumers (search for similar items in EconPapers)
Date: 2025
Note: View the original document on HAL open archive server: https://hal.science/hal-05029839v1
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Published in Wine Economics and Policy, In press, ⟨10.36253/wep-16620⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05029839

DOI: 10.36253/wep-16620

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