Sérif sans Frontières: Effets des Polices Sérif et Sans Sérif sur la Perception de la Longévité des Marques en Latin et en Hanzi

Weixi Kou (), Franck Celhay (), Mathieu Kacha () and Fabien Pecot
Additional contact information
Weixi Kou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Franck Celhay: MBS School of Business
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Fabien Pecot: TBS Business School Barcelona

Post-Print from HAL

Keywords: Perceived longevity; Typography; Branding; Design; Communication; Longévité perçue; Typographie (search for similar items in EconPapers)
Date: 2025-03-27
References: Add references at CitEc
Citations:

Published in 11ème Journée de Recherche en Marketing du Grand Est, Mar 2025, Dijon, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05034065

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().