But why do followers have a multi-platform following behavior

Dimitri Laroutis () and Arnaud Delannoy ()
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Dimitri Laroutis: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne, CERM ESC Amiens
Arnaud Delannoy: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2024-01-18
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Published in 24th International Marketing Trends Conference, Jan 2024, Venise, Italy

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