Predictive Modeling of Early Dormancy in New Digital Banking Relationships in Morocco: Contribution of Open Banking in Reducing Customer Inactivity

La modélisation prédictive du gel précoce des nouvelles entrées en relation de la banque digitale au Maroc: Apport de l'open banking dans la réduction de l'inactivité client

Rachid Maghniwi and Mustapha Oukassi
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Rachid Maghniwi: Université Mohammed 5 RABAT
Mustapha Oukassi: Université Mohammed 5 RABAT

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Abstract: This research examines the emergence and evolution of neo-banks in Morocco through an in-depth qualitative analysis based on grounded theory. In the context of digital transformation in the Moroccan banking sector, our study explores the mechanisms of adaptation of banking distribution models to local sociocultural specificities. Through a series of semi-structured interviews conducted with 45 participants representing different sector stakeholders, this research highlights the complex dynamics between technological innovation and local cultural requirements. Data analysis, performed using NVivo software, reveals the emergence of a distinctive hybrid model, characterized by a synthesis between advanced digitalization and maintenance of traditional interpersonal relationships. The results emphasize the importance of local adaptation in the success of neo-banks in Morocco, while identifying key factors of resistance and adoption. This study contributes to understanding digital transformation processes in emerging markets and proposes a conceptual framework for analyzing banking innovation in specific cultural contexts.

Keywords: Neo-banks; Morocco; Financial Innovation; Qualitative Analysis; Grounded Theory; Banking Distribution; Customer Experience; Cultural Adaptation; Digital Transformation; Financial Services; Open banking; banque digitale; gel de compte; modélisation prédictive; machine learning; Maroc; inactivité client (search for similar items in EconPapers)
Date: 2025-03-07
Note: View the original document on HAL open archive server: https://hal.science/hal-05060947v1
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Published in Review of Law and Social Sciences, 2025, 3 (2), pp.59 - 69. ⟨10.71261/rlss/32.5969⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05060947

DOI: 10.71261/rlss/32.5969

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