2702. Green Shopping Online: Boosting Eco-Friendly Choices Through Integrated Product Strategies

Raziyeh Reza-Gharehbagh
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Raziyeh Reza-Gharehbagh: ESC [Rennes] - ESC Rennes School of Business, Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2024-06-30
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Published in 33rd European Conference on Operational Research, Jun 2024, Copenhagen, France

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