Influence of gender-neutral language and adherence to gender stereotypes in brand communications on consumers’ engagement and attitudes

Magali Trelohan () and Zahid Ali ()
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Magali Trelohan: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Zahid Ali: CUI - COMSATS University Islamabad

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Date: 2024-06-26
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Published in GENMAC Conference 2024, University of Edinburgh Business School, Jun 2024, Scotland, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05064395

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