Une étude exploratoire de la consommation bi-résidentielle et déléguée: résumé structuré

Monica C. Scarano () and Myriam Ertz ()
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Monica C. Scarano: LITL - Laboratoire Interdisciplinaire des transitions de Lille - UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille - JUNIA - JUNIA - UCL - Université catholique de Lille
Myriam Ertz: UQAC - Université du Québec à Chicoutimi

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Date: 2025-05-15
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Published in 41ème Congrès international de l'AFM (Association Française Marketing), May 2025, Lille, France

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