L’impact du nutri-score sur le comportement d’achat des consommateurs

Agnès Noël (), Arnaud Delannoy () and Romain Sohier ()
Additional contact information
Arnaud Delannoy: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

Post-Print from HAL

Abstract: Consumers are now looking for transparency in their purchasing decisions. In this context, to help consumers opt for better nutritional choices, the French government has set up a nutritional logo, the Nutri-score, to affix on the packaging of processed food products. Although it has not yet been adopted by all the professionnals in the food industry and does not yet enjoy very high awareness among consumers, previous studies have proven its effectiveness. However, its impact on the intention to buy, combined with other behavioral variables in relation to food products, has been little discussed. Through a quantitative approach, this research aims to answer the following question : what impact will the Nutri-score have on the purchasing intention of the consumer in the face of food products ?

Keywords: Eating behavior; Nutritional labeling; Nutri-score; Comportement alimentaire; Etiquetage nutritionnel Nutri-score (search for similar items in EconPapers)
Date: 2021-01-14
Note: View the original document on HAL open archive server: https://hal.science/hal-05077695v1
References: Add references at CitEc
Citations:

Published in International Marketing Trends Conference 2021, Jan 2021, Venise, Italie

Downloads: (external link)
https://hal.science/hal-05077695v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05077695

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().