Camping paradis, ou comment le petit écran plante sa tente dans nos vacances

Erwan Boutigny ()
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Erwan Boutigny: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: First aired in November 2006 on TF1, Camping Paradis quickly became a staple of the chan-nel's lineup. The show soon transcended the boundaries of mere fiction to become a true cultur-al phenomenon in France. Set in the world of a seaside campground, the series allowed the brand to extend beyond the screen. In 2020, the creation of the Camping Paradis fran-chise marked a turning point in the series' history, offering vacationers the opportunity to stay in branded campsites designed to recreate the atmosphere of the show. This unique initiative in France illustrates how a TV series can be transformed into a real business opportunity, integrat-ed into the tourism industry. Camping Paradis thus embodies a model where fiction becomes a tangible experience for vacationers, blending entertainment with economic reality, and establish-ing itself as a lasting fixture in the French camping landscape. Our article aims to analyze the mechanisms behind a franchise that is reshaping an entire sector of activity.

Keywords: Transmédialité; Série TV; Identification culturelle (search for similar items in EconPapers)
Date: 2025-04-02
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Published in Management en Série - saison 3, Ecole de Management de Normandie, Apr 2025, Le Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05086056

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