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Merge With the Group but Stand Out: The Personal Branding Challenge in the PhD Journey

Géraldine Galindo and Hugo Gaillard ()
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Géraldine Galindo: ESCP Europe - Ecole Supérieure de Commerce de Paris
Hugo Gaillard: ARGUMans - Laboratoire de recherche en gestion Le Mans Université - UM - Le Mans Université

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Date: 2025-07-25
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Published in 85th Annual Meeting of the Academy of Management, Jul 2025, Copenaghen, Denmark

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