Unpacking retailers’ practices towards more sustainability: a Marketing-as-practice approach adapted to retailing

Isabelle Collin-Lachaud (), Elodie Juge (), Tiphaine Chautard Dardé () and Guillaume Do Vale
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Isabelle Collin-Lachaud: Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Elodie Juge: Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Tiphaine Chautard Dardé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, UA - Université d'Angers
Guillaume Do Vale: IDRAC - IDRAC - Center of Applied Research - IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon

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Date: 2025-01-24
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Published in Workshop GIT Pratiques du Marketing de l'AFM, Jan 2025, Aix-en-Provence, France

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