Corporate Social Responsibility Course - CSR

Cours de la Responsabilité Sociétale des Entreprises - RSE

Bilal Bourkha ()
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Bilal Bourkha: Université Mohammed Premier [Oujda] = Université Mohammed Ier = University of Mohammed First

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Abstract: Corporate Social Responsibility (CSR) is now a key strategic lever for organizations aiming to reconcile economic performance with social and environmental concerns. This course traces the evolution of CSR, from philanthropic actions to integrated business models, drawing on key frameworks such as ISO 26000 and the UN Global Compact. It explores the theoretical foundations of CSR (Freeman, Barney, Porter & Kramer, Elkington, Demil et al.) to highlight its strategic relevance. CSR is then linked to strategic planning through tools like the materiality matrix and the responsible value chain. The course also details operational levers (ESG policies, responsible procurement, sustainable innovation) and monitoring tools (indicators, reporting, governance). It thus shows that CSR is not a constraint, but a driver of transformation and sustainable performance.

Keywords: Responsabilité Sociétale des Entreprises (RSE); Performance durable; Stratégie d’entreprise; Parties prenantes; Diversité; Innovation responsable; ISO 26000; Triple bottom line; Politiques ESG; Achats responsables; Gouvernance responsable; Développement durable (search for similar items in EconPapers)
Date: 2025-05-28
Note: View the original document on HAL open archive server: https://hal.science/hal-05088549v1
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Published in Master. Responsabilité Sociétale des Entreprises - RSE, Maroc. 2025, pp.45

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