Résumé du cours d'introduction à la Gestion Marketing

Nathan Mbende (), Benjamin Habamungu (), Kul Kula (), Emerson Mbungu (), Galilée Musa (), Henriette Musau (), Joseph Muluwayi (), Winnie Nkoko (), Nathanael Saidi (), Eunice Swekila () and Milca Tshienda ()
Additional contact information
Nathan Mbende: UPC - Université protestante au Congo
Benjamin Habamungu: UPC - Université protestante au Congo
Kul Kula: UPC - Université protestante au Congo
Emerson Mbungu: UPC - Université protestante au Congo
Galilée Musa: UPC - Université protestante au Congo
Henriette Musau: UPC - Université protestante au Congo
Joseph Muluwayi: UPC - Université protestante au Congo
Winnie Nkoko: UPC - Université protestante au Congo
Nathanael Saidi: UPC - Université protestante au Congo
Eunice Swekila: UPC - Université protestante au Congo
Milca Tshienda: UPC - Université protestante au Congo

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Abstract: This document is a summary of the Marketing Management course designed for second-year Management students. For most of them, it was their first introduction to this field. The aim of this summary is to present the fundamentals of marketing management while providing practical tools that readers can further explore and develop. It was produced by a group of 11 students selected for their excellence and commitment, recognized as the best in applying the concepts covered throughout the course.

Keywords: Marketing; Marketing - Recherche; Marketing -Mix; Marketing Management (search for similar items in EconPapers)
Date: 2025-05-31
Note: View the original document on HAL open archive server: https://hal.science/hal-05094207v1
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Published in Licence. Gestion Marketing, KINSHASA, Congo-Kinshasa. 2025, pp.26

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