Aesthetics of Constraint—Propaganda and the Industrial Management of Pop Creativity

Gilles Paché
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Gilles Paché: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: The 1980s marked a turning point in the pop music industry, with increasing tensions between artistic experimentation and corporate control. Amid this shift, synth-pop emerged as a space where aesthetic evolution often clashed with commercial imperatives. From this point of view, the trajectory of the German band Propaganda (1983-1990) offers a compelling lens through which to explore the tensions between artistic ambition and managerial constraint within the 1980s music industry. Signed by the British label ZTT Records, the band operated under an innovative yet tightly controlled regime of technological production and promotional strategy. While this centralized and hierarchical framework fostered a distinctive sonic identity, it simultaneously curtailed the band's creative autonomy and strained internal cohesion. Unequal distribution of roles and resources contributed to organizational fragmentation, exposing a core paradox: a project framed as a collective endeavor, yet driven by top-down perspective of control. This article analyzes Propaganda's evolution to illuminate the ambivalent consequences of the industrialization of pop music-where formal professionalization and curated aesthetic experimentation often come at the expense of collaborative artistic agency.

Keywords: Aesthetics; Commercial strategy; Creativity; Label politics; Music industry; Propaganda; Synth-pop; ZTT Records (search for similar items in EconPapers)
Date: 2025-05
New Economics Papers: this item is included in nep-his
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Published in Journal of Arts & Design Studies, 2025, 113, pp.1-11. ⟨10.7176/ADS/113-01⟩

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DOI: 10.7176/ADS/113-01

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