Offering a second-hand gift: An exploration of consumers’ profiles in the toys sector

Eva Cerio () and Tiphaine Chautard Dardé ()
Additional contact information
Eva Cerio: IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Tiphaine Chautard Dardé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, UA - Université d'Angers

Post-Print from HAL

Abstract: Buying second-hand products is now a significant societal trend established in the games and toys sector. With the growing awareness of environmental issues and the impact of inflation on families' purchasing power, second-hand toys are no longer purchased solely "for oneself" or exclusively within one's household. Today, second-hand toys are being "offered" as gifts. This research is based on a qualitative study conducted with 20 parents. Beyond the "resistors" who remain the majority among individuals who have experienced or anticipate this practice, the study identifies a typology with four profiles: "concealers", "finders", "selectives", and "valuers". Managerial recommendations are provided to enable stakeholders to embrace this trend and support consumers in adopting this emerging practice.

Keywords: gift-giving; social representation; second-hand gift (search for similar items in EconPapers)
Date: 2025-05-27
References: Add references at CitEc
Citations:

Published in 54th Annual Conference of the European Marketing Academy, ESIC Business & Marketing School, May 2025, Pozuelo de Alarcón (Madrid), France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05097715

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().