When green turns red: Is the perception of greenwashing a barrier to individual green investment?

Syrine Gacem (), Fabrice Hervé () and Sylvain Marsat ()
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Syrine Gacem: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, UBE - Université Bourgogne Europe, UCA - Université Clermont Auvergne
Fabrice Hervé: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe, UBE - Université Bourgogne Europe
Sylvain Marsat: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, UCA - Université Clermont Auvergne

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Keywords: Greenwashing; Green investing; Individual investors; Investment-decision making; Negativity bias (search for similar items in EconPapers)
Date: 2025-09
Note: View the original document on HAL open archive server: https://hal.science/hal-05100872v1
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Published in Finance Research Letters, 2025, 82, pp.107605. ⟨10.1016/j.frl.2025.107605⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05100872

DOI: 10.1016/j.frl.2025.107605

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