 ال النجاح لتحقيق اتيجي استر نموذج للعمالء: االستثنائي الء الو و التفاعل تعزيز قطاع في مستدام "التجزئةCultivating Exceptional Customer Engagement and Loyalty: A Strategic Paradigm for Sustainable Retail SuccessPitshou Moleka ()
Post-Print from HAL Abstract: The retail industry has undergone a profound transformation, driven by the convergence of technological advancements, shifting consumer behaviors, and intensified global competition. In this dynamic landscape, the ability to cultivate exceptional customer engagement and foster long-term brand loyalty has emerged as a critical differentiator for retail organizations. Retailers that prioritize customer-centric strategies and deliver memorable experiences are poised to thrive, positioning themselves as the preferred choice in a crowded marketplace. This article presents a comprehensive framework that enables retailers to elevate their customer engagement initiatives and forge lasting relationships with their clientele. Drawing upon the latest industry insights, academic research, and practical case studies, the study offers a multifaceted exploration of the key drivers, innovative approaches, and holistic frameworks that empower retailers to create sustainable competitive advantage through enhanced customer engagement and loyalty. At the core of this study is the paramount importance of understanding and addressing customer needs, preferences, and evolving expectations. By prioritizing customer-centric strategies and tailoring experiences to resonate with individual customers, the article demonstrates how retailers can forge emotional connections and build long-term brand affinity. Through a blend of practical insights and theoretical frameworks, the study advocates for a customer-centric approach that transcends transactional interactions to cultivate meaningful and memorable experiences. The study integrates the theoretical lenses of customer engagement, servicedominant logic, customer-based brand equity, and the experience economy to provide a robust theoretical foundation. The mixed-methods research design, comprising in-depth interviews with industry experts and a large-scale customer survey, offers empirical validation of the hypothesized relationships between key constructs. The findings highlight the strategic importance of cultivating a customer-centric culture, leveraging data-driven personalization, seamlessly integrating omnichannel experiences, and delivering innovative and engaging content to drive exceptional customer engagement and loyalty. The article presents a comprehensive framework that aligns these strategic pillars, enabling retailers to navigate the competitive terrain with agility, empathy, and a relentless commitment to delivering unparalleled customer experiences. By embracing a holistic approach that places the customer at the forefront of strategic decision-making, the study empowers retailers to differentiate themselves through enhanced customer engagement and loyalty-building initiatives, ultimately positioning them for sustainable growth and competitive advantage in the dynamic retail landscape. Keywords: Customer Engagement Brand Loyalty Retail Strategies Omnichannel Approach Data-Driven Analytics Jel Classification Codes : D12 ، M31 ، M37 ، L81 ، C81; Customer Engagement; Brand Loyalty; Retail Strategies; Omnichannel Approach; Data-Driven Analytics Jel Classification Codes : D12 ، M31 ، M37 ، L81 ، C81 (search for similar items in EconPapers) Published in Algerian Journal of Islamic Finance, 2024, Vol. 02 (N° : 02 (2024)) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05109957 Access Statistics for this paper More papers in Post-Print from HAL |
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