Mastering AI for strategic business success

Jonas Debrulle, Loïc Plé () and Elliroma Gardiner
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Jonas Debrulle: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Loïc Plé: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Elliroma Gardiner: QUT - Queensland University of Technology [Brisbane]

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Date: 2025
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Published in McGraw-Hill, 2025

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